設計橫跨不同領域並融合了美學與功能。藉由分析物體或空間之根本，還原其本身的目的及形式。謹慎地重新思考，以符合其自身樣貌的形式重塑，使其「超越各元素的總和」。設計考量物體在空間中佔有的比例，以及與使用者之間的互動。當所有這些事情結合在一起時，魔法就會發生。就我本身在藝術及會展產業的經驗來說，設計非常重要：博覽會的整體架構，與空間內裝置藝術的擺放與呈現，需實現最佳的觀眾流動路線；會展座位區、餐廳和會客廳考量了人體功效學，而成功的因素之一，在於讓人感覺對了，包括觀眾能注意到的以及不會注意到的種種枝微末節。我們在與Five Metal Shop五金行合作打造我們的品牌形象時，親身體驗了台灣平面設計的卓越。iF設計大獎表彰了台灣設計界的無限創意與獨特性，他們將藝術與科學、功能性與美結合在一起，擁有讓事物變得非凡的革新力量。

　　Design crosses disciplines, and fuses aesthetics and functionality. It analyses the　fundamental role of an object or space, reducing it to its essence of purpose and form, and then re-thinks it and re-shapes it sparingly to become more than the sum of its parts, and in　a way that sits easily and authentically within its own skin. Design considers an object's proportions and relationship with the space it occupies and with the physical interaction with its users. When all of these things come together magic can happen. In the context of my own world of art and events, design is incredibly important: from the overall architecture of the Fair and the placement of installations within a space to achieve optimal audience flow, to the ergonomic layout of our seating areas, restaurants and lounges; part of the success is in what feels right and lies as much in what you do not notice as well as what you do. We have experienced first-hand the excellence of Taiwan's graphic design through our collaboration with Five Metal Shop in creating our brand identity. IF Design Awards celebrates the boundless creativity and ingenuity of Taiwan's design community who marry art and science, and beauty with purpose, and who have the transformative power to make the ordinary extraordinary.