Art is a service rendered for people, and design is a service rendered to better people's lives.
LuxuryLogico advocates a creative consensus in realizing its creative aspirations driven by the rational perseverance by its designers, the essence of the mindset regarding arts, the energy fuelling the drive to provide service for living while resonating with nature, space, others, and tools before carrying out a hands-on process to realize many fascinating stories.
The design iF Award strives to epitomize is a refined human-first experience of communication, as light may perfect a window and a home in a warm and direct creative process. A design work, at its origin, articulates the human perception, balancing the aesthetics judgment while the designers traverse amidst all types of proportionality in defining the precise materiality as well as techniques and detailing, in the name of creating results and processes that satisfy the human needs. As the fantasy transcends to ideas, which propel us to a relentless pursuit of
an ideal design with social consensus which has been inspired by new viewpoints and technologies before appearing in front of the public eyes, it is undoubtedly a moving creative process with both panoramic and focused perceptual event.
Given the century-old evolving world trend thus far, from pragmatic to general-purpose, from decorative to natural, from handmade to the infusion of data and machine-human relationship, 2020 has been a year of the pandemic on a global scale, as the common theme of design in our world has become biotechnology focused with the future theme that is pointing to the synergy of human spirit and nature in a symbiosis relationship, so the challenge for the designers would be to create a unique team consensus that speaks of cross-disciplinary aesthetics on
top of functional considerations before initiating the subsequent creative developments. I believe that the mixed feelings for the individuals subject to the scrutiny of public opinions epitomize their observations of everyday life while they consider their future design that is creatively sustainable, intellectually refined, and socially responsible.
Lastly, we shall ask ourselves what legacy we would have left to this world, whether it be a good design, a set of great ideals, a home, or a ray of light. Just like the relationship between the iF Award and the rest of the world, much of the creative forces in Taiwan are beaming with inspirations as we continue proudly composing our narratives on the current endeavor.